The power of photography…

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Images Sell

Let`s do the math. The photograph above was shot for a local television personality to announce a new career in real estate . Kurt already had a strong following and profile, but had been out of the limelight for months and came to us to create a few images to launch his new vocation.

The photographs have been online for less than a week. If you look at the attached image you will see that they garnered roughly 350 LIKES and +100 comments from this one post. Subsequent posts and shares to date bring the total to roughly 800 LIKES. If we take the average FB user with 200 connections, what results it a total of 160,000 views on Facebook alone. Combine that with Kurt`s Twitter following and retweets and I would imagine that figure will be closer to a quarter million views by the end of this week. Now I have not even touched upon the thousands of business cards, lawn signs, magazine ads and web sites that will feature the images over the couple of years they will still be current. While the newness will wear off within the first week, the cost per customer vs the cost of the shoot means that reaching 5 customers cost the client a total of….one penny. Now let`s extrapolate and take into account that the client continues to use the image for two years. There is a natural decline in the exposure to an image , so let`s factor that in. My conservative guess is that a minimum of 100 customers will see this image for an exposure cost of….yes….one penny.

Currently, the cost per 100 click/customers by buying a Google Adword is $275 or $2.75 per customer !!!
So what we have is 1/100th of a penny versus….$2.75 per customer.

Someone once wrote that “A picture is worth a thousand words.” Well in 2014, make that 275,000 words.

In a world swamped with images….it is even more important than ever to remember that great photographs have power.

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Elizabeth McLoughlin - March 24, 2014 - 1:30 AM

Inexhaustible Paul…I got tired out just reading this!

Ottawa Portraits

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Just having some fun with color and some lovely ladies for an editorial shoot. I posted these at the end of the nastiest winter in Ottawa for a long time…We Canadians are a tough lot, but cabin fever has set in to most of us….Oh well….a few more weeks and we will once again rise from the ground like the crocuses…Hang on folks!

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Ottawa Wedding at La Grange by Paul Couvrette

Quite the cute little spot on the banks of the Gatineau River. I photographed the place years back for a magazine editorial with Bob Philips and was happy to return for a wedding . The rainy weather did not stop us from getting the shots…that`s what separates a pro from an amateur boys and girls.

Lovely spot…hope to get back there on a sunny day soon.

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Elizabeth McLoughlin - February 20, 2014 - 7:54 PM

Low-key, and informally golden-lit, this portfolio creates an appropriately intimate record of the occasion, in keeping with the choice of venue.

Ottawa Wedding Photographer/ Candid Photojournalism

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We were shooting a wedding at the Cordon Bleu on Laurier when I noticed a film crew across the street as we walked by. They were shooting some actors and a lot of splashing around (hence the water all over the director) I asked if they would play along and they were good sports so we used their setup just for fun…

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Family Day in Ottawa.

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So here we are…that holiday called Family Day. It got me thinking about what it costs to raise a family…

Lets start with an average middle class family home in Ottawa at $300K. We should add the feeding, care and clothing of two-point-five kids for 20 years @25K. Let`s top it up with a few years in college and a half dozen trips to Disney. Add some cell phone bills and a gadget or two and you`ll approach a million dollars really quickly….

I am reminded of that joke… “I went to (___________) and all I got was a lousy T-Shirt.”

It is rare for most families to have a family portrait these days. Those that do have a DVD in a drawer somewhere that will be unreadable in twenty years and of course that notion to make prints with it has long been forgotten.

Progress…..hmmmmmn…sometimes I wonder.

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Ottawa Portraits of Women

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I have never really understood why people settle for less than great portraits….Companies spend a fortune building websites, buying billboard space and running ads yet many seem to forget that┬ápersonalities sell things…and do it very well. People spend a lot of time, energy and money on their appearance but the bulk of people don`t actually have a great portrait of themselves or their families. I truly enjoy helping people create great images and wonderful memories…and thank my clients for the trust they have put in me over the years…

 

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