How much should you spend on a photograph…

We quote on jobs all day long…some we get..others we don`t. Thats life.

Ottawa is a very competitive market and hey…competition is what makes life fun.

How much should a great executive portrait that will sell your personality cost?
What should you pay for that product shot that drags customers to your door?
Whats the right fee for a portfolio to sell your services as a model or actor?

The answer is…as much as you can budget.

I look at it this way….how much do large successful companies pay for their ad shots. They pay top dollar.
Why…because they know a couple of things about running a successful business. First, if you pay peanuts you get…well you know_____________. Second, a great image IS worth a thousand words. Third, given the cost of running an ad, creating a web site or
publishing posters and flyers…the cost of the image is really…well….tiny. Is it wise to save a hundred dollars on an image that you will use in ten thousand dollars worth of ads in the next year or two…
If you are trying to sell a service, a product or your own talents…don`t go cheap. Sometimes a bargain is simply a bad investment that doesn`t make the photographer or you a profit.
If I take for example the real estate industry, it seems that the top 10 in the city all have great
shots and invested in those shots even when they started out…How do I know this…because most of them are still my clients.

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New Movie Poster shoot

You will see this poster appearing all over town these days. We shot the motorcycle
and the actors in the studio during the last days before the snow fell. Having a ground floor studio has its benefits…

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Drive through window???

Just when I finally had three days off…this morning the icy conditions resulted in a car driving
right through the front window of our studio. Luckily, no one was injured and hey…I got great coverage from the Citizen and the Sun…Check it out!
Yes…we are open for business tomorrow as the front of the building has been repaired and its all safe. Perhaps we need to offer drive through portraits!

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Ottawa Wedding Palace Show, Ottawa Bridal Fair

A number of emails and calls have asked us why we are not at the Ottawa Bridal Fair, The Ottawa Wedding Show or the Ottawa Wedding Palace Show. The answer is simple…We want to save YOU money!

Let me do the math for you. These shows primarily attract the new studios, looking to build new business and hey, that’s not a bad idea. However, the cost of booths at these shows has risen and adding to these costs are samples, brochures (most of which get tossed after the show) and overtime for our staff. We calculated that if we took the cost of these shows and divided it into the bookings we received we were paying $400 per wedding!!! Frankly we would rather pass those savings on to our customers. Our 2009 price list reflects these savings and if you print out this post and bring it in when you book us…we will take another $100 off any booking you make…Coupon must be presented at time of booking.

The Fine Print..this offer can only be applied to new bookings March to December. 2009.

Soooo…if you wonder why a studio with our awards, history and style has packages that are competitive with even some of the beginners…now you know.

Btw…The Bridal Fairs are worth going to folks…its just that I`d rather save you money and take my kids skating that weekend…its called win win!!!!!

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Yousuf Karsh and I, Ottawa Citizen.

I am honored that the Ottawa Citizen has chosen to feature me in their story on Yousuf Karsh of Ottawa on the 100th anniversary of his birth.

Yousef and I met many times and I expressed my gratitude for the influence he had on my career. My one regret is never having had him take my own portrait or never having taken his, thought I did have the pleasure of taking a portrait of his brother Malak Karsh. As well, I wisely purchased an original print by Yousuf that he signed for me. The image is, in my opinion his finest work, a portrait of Pablo Casals. It is also one of the best investments I ever made.
My Karsh stories are many and I will save them for my own eventual book, but suffice to say I
was honored when he referred a number of clients to me upon closing his studio and equally honored when a number of corporate clients considered me as his replacement. Karsh was an artist, a businessman and one of the most refined gentlemen I have ever met…he truly possessed an old world charm that is rarely seen today. Without Karsh, I doubt my career would have developed technically and artistically as it did.

Click on this link to the Citizen page and if you click on my self portrait you can hear me speak on Karsh. The series is extremely well done…Yousuf would approve.

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Karsh and I

I am honored that the Ottawa Citizen has chosen to feature me in their story on Yousuf Karsh of Ottawa.
We met many times and I told him of the influence he had on my career. My one regret is never having had him take my own portrait or never having taken his, thought I did have the pleasure of taking a portrait of his brother Malak Karsh. As well, I wisely purchased an original print by Yousuf that he signed for me. The image is, in my opinion his finest work, a portrait of Pablo Casals.
My Karsh stories are many and I will save them for my own eventual book, but suffice to say I
was honored when he referred a number of clients to me upon closing his studio and equally honored when a number of corporate clients considered me as his replacement. Karsh was an artist, a businessman and one of the most refined gentlemen I have ever met…he truly possessed an old world charm that is rarely seen today. Without Karsh, I doubt my career would have developed technically and artistically as it did.

Click on this link to the Citizen page and if you click on my self portrait you can hear me speak on Karsh.

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Merry Christmas to all…


Each year we do quite a few concept cards for our clients and every year for the last twenty years…one for ourselves. This years theme was of course my kids newfound interest in gymnastics and dance….

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Xmas Card by Couvrette Studio

To those who aren`t on our list…here is our 2008 Christmas card. Each year for the last 20 years I have created a custom card for the studio, with the last 13 years featuring my daughters in a range of timely concepts. This year they were both into gymnastics and dance…

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My new site for Xmas cards

My new site for Xmas cards had a nice jump in traffic thanks to Tony Lofaro of the Ottawa Citizen putting it in his blog Tellittotony. Believe it or not we just sold rights to an image yesterday….sheesh….and I thought I was late with my cards.

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Ottawa Christmas Cards Stock Gallery

No…the canal is not open yet!

This is one of my shots from my my new site Ottawa Christmas Cards in which I feature some of my archive of images that individuals and companies can use for creating their own custom cards and email greetings.

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