Post Production

With the advent of digital photography, clients often ask why there are fees associated with post production. What most people do not realize is that digital cameras, no matter how professional, have inherent weaknesses in sharpness, dynamic range (the ability to capture highlights and shadows in the same scene) and even the correct rendering of color.
The scene above was shot correctly! The screen is exposed properly, but to get the people to an exposure that the eye
captures ( the human eye has an amazing range) one of our trained techs needs to go onto a hi end computer with a color calibrated monitor and do some Photoshop magic.

We employ some of the best Photoshop artists in the city, but occasionally clients want a price to have us let them do the post work… We always say, there is a price for everything in this world and gladly pass this work off to clients.
I am betting most would have a hard time matching what we do..but lets have a little fun. Download the file on the left and go nuts. If you can match or better the one on the right, e it to me and I will post them side by side.

Then I will run a poll and see who gets more votes…Win… and I will donate $500 to the charity of your choice…go ahead, make my day.

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Paul Couvrette - March 23, 2012 - 12:58 PM

Q….How many photographers does it take to screw in a lightbulb. A..One Hundred. One to screw it in and 99 to say they could have done it better…lol.

Paul Couvrette - March 23, 2012 - 1:03 PM

Q…How many Photographers does it take to screw in a lightbulb? A….One hundred. One to screw it in and 99 to say they could have done it better. Well, here is your chance boys and girls…

Alexandra Gunn - March 23, 2012 - 1:26 PM

The questions is….who did your post-production work?

Paul Couvrette - March 23, 2012 - 1:41 PM

I did of course…

Mark Schacter - March 23, 2012 - 1:41 PM

Hi Paul. Would love to respond to your challenge but don’t see how to download the file.

Paul Couvrette - March 23, 2012 - 1:45 PM

@Mark…lol…thats part one of the test. But seriously, screen grab or Pinterest it…I will send it to you via PM if you can`t grab it.

Mark Schacter - March 23, 2012 - 1:47 PM

a screen grab will be of such a low resolution that the post-produced result will look awful; not fair! (and I don’t have a pinterest account); make it a fair fight: send me the original file (please!)

Paul Couvrette - March 23, 2012 - 1:55 PM

Will do…PM with an email addy that will take a larger file.

Mark Schacter - March 23, 2012 - 2:52 PM

will get to work as soon as I receive the file from you; have sent my e-mail address to you in a Message

Paul Couvrette - March 23, 2012 - 4:25 PM

Sent…FYI…I don`t doubt that someone can come close to what we do and perhaps match it. The real reason for the post is to talk about what is possible in post production and what it sometimes takes to make an image really sing. I think a lot of people are under the false impression that its just a couple of clicks of a button. On an assignment when hundreds of images are created, the time to post process them is often as much time as it takes to do the shoot…even if you are a talented photog. A lot of folks simply don`t understand what the potential is straight from the camera to a finished product.

Michael Krauss - March 23, 2012 - 6:13 PM

I believe the answer to your original query is, “Just one more.”

Stephanie Laprade - April 3, 2012 - 5:47 PM

Is this contest still going on?

Paul Couvrette - April 5, 2012 - 12:21 AM

Stephanie….I sent the JPG out to over a dozen photogs and no one sent it back. Only three were polite enough to say they gave up…See my updated post up two posts on the Commercial Blog…and no, no prizes this time.

Ali Azimian - May 6, 2013 - 12:08 PM

Hi Paul, I couldn’t download the file so I sent you an email with my own before & after. Cheers…

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