Glowfair Ottawa.

IMG_8406Ottawa is often referred to as the town that fun forgot. I have a lot of friends who are determined to change that cliche.
We at Couvrette Studio contribute to over 200 charities and while this was a promotional festival….what better venture to support
than a group of people trying to liven up the core where I live as well as operate the only photographer-owned studio in Centretown.

PR is a funny thing. Old media are dead or dying and much of the “new media” while funky are simply not effective. Quality and immediacy
are still king. We shoot PR for some of the largest corporations in the world and then shoot for a local lady making kids lunchboxes…

If I think of the reach of these images alone, it defies any notion I was ever taught in J-school years ago. With my social media network and the
followers of this blog, these images will be seen by over 25,000 eyeballs by the end of this month. That is more views than most local mags
and papers will command on a story and more PR than a flack could have generated in a year merely a decade ago.

At the core of PR is strong imagery…Yes boys and girls…They are still worth a thousand words!

Please LIKE or better yet, SHARE this post at the bottom of the page…Let`s Wake Ottawa Up…


Barbara Munshaw Socialized - June 23, 2014 - 10:00 AM

A picture says a thousand words Paul. I didn’t make it out to the fest. but loved the pics you took. And great post by the way.

Paul Couvrette - June 24, 2014 - 1:43 AM

Oops…I was wrong. The 75 LIKES on this page in less than 24 hours means that with the average Facebook user having 300 friends, my estimate of 25,000 views by the end of the month is wrong…Looks like 25,000 views in 24 hours. If I combine my own social media hits in the last 24 hours I am looking at another 5,000. No doubt this will decline…but I would estimate that by the end of the week I will have more hits than the circulation of our largest daily….makes you wonder.

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Ottawa Commercial Photography


This was a lot of fun and a great challenge to illustrate the facilities of an Ottawa company which is one of the world leaders in designing and testing audio technology. The shoot combined product photography and editorial/annual report type images which will be used to market the company on their site and in ads worldwide. I really love telling peoples stories…

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Ottawa Real Estate Ads for Kurt Stoodley


We shot with Kurt when he was one of Ottawa`s top television personalities on CTV. His new incarnation is going to make quite a splash in the Ottawa real estate biz and we were only too happy to help. I wanted to do a traditional shot for a range of purposes and we also planned a “fun” shot, since that is a hallmark of Kurt`s appeal on television and now in sales. The chair thing just popped into my head and I guess you could call that…inspiration. It is good to have a plan…but just as good to improvise.

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Ottawa Business Portraits of Men

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A great portrait is not an expense…it`s an investment.

Might seem like a cliche, but the cost of a great image is a tiny portion of what you will spend to use that image over the years. In todays`s world of a zillion images bombarding the consumer it is critical that yours stands out among the crowd.

Ottawa Wedding/Portrait Photographer Paul Couvrette - March 4, 2014 - 1:47 AM

Hey, thanks for all the LIKES folks. This one has gone viral…

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